Store-brand beverages are not just a drop in the bucket for retailers across the country, who report sales of these items, including juices, carbonated drinks, bottled water and others, have been flowing well. According to Mel Korn, president and chief executive officer of Saatchi & Saatchi Collaborative Marketing, New York, all beverages are involved in a battle for share of stomach. "You're only going to drink so many beverages each day," Korn said. He noted that the beverage ...

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