The methods employed today in reaching consumers in-store are nearly as varied as the products and services being promoted. In-store video monitors, interactive kiosks and tying Internet opportunities to in-store systems are just a few of the new methods being employed by retailers to reach consumers. In the new store environment, all the space within the store, from floor to ceiling, works hard to reach consumers and spur greater impulse sales. In-store signage: This method can range from ...

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