A number of supermarkets are following the lead of specialty shops and installing in-store monitors to promote video rentals and games. There are very few downsides to using monitors as a promotional tool, according to video managers at leading grocery chains. Monitors can not only publicize new releases but they are effectively being used to promote older releases and "B" titles. Video managers only caution that the trailers should be carefully screened for appropriateness in a grocery ...
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