Retailers are recognizing the importance of developing their brand as a stand-alone product, equal or superior to the national brand. To that end, store brand packaging is more closely resembling that of the national brands, with more professional photography, rich colors and innovative design than ever before. "These days, supermarkets want to be more than a private-label or store brand. They want to be another brand to compete with national brands," said Wendy Sallak, director of creative ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.