Manufacturers of organic and natural foods are very concerned about where their product is merchandised in mainstream grocery stores, since placement has a dramatic effect on sales. "Right placement and right location" is extremely important, says Martin Whitehead, vice president of Small Planet Foods, Sedro-Woolley, Wash., the parent company for Muir Glen organic tomato products and Cascadian Farm organic foods. Small Planet was purchased by General Mills a few months ago, and is now a ...

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