CHICAGO -- Brand marketers can more efficiently target promotions and merchandising efforts when armed with a combination of store-level sales data and geo-demographic information. Stuart Schwartz, director of sales force development at Information Resources here, said with store-level sales data, vendors and their customers can identify the specific units that are driving sales of their products or categories, and which units are the poor performers. "Instead of the buyer selecting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.