For many supermarkets on the West Coast and in the Southwest, Cinco de Mayo was an occasion this month to sponsor festivities while promoting Center Store items. Although it isn't the most important date on the Hispanic-American calendar, Cinco de Mayo commemorates the Mexican victory over the French at Puebla on May 5, 1862 and symbolizes the end of European domination in Mexico. Certified Grocers of California, Los Angeles, had 21 retailers and 130 stores officially participate in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.