For many supermarkets on the West Coast and in the Southwest, Cinco de Mayo was an occasion this month to sponsor festivities while promoting Center Store items. Although it isn't the most important date on the Hispanic-American calendar, Cinco de Mayo commemorates the Mexican victory over the French at Puebla on May 5, 1862 and symbolizes the end of European domination in Mexico. Certified Grocers of California, Los Angeles, had 21 retailers and 130 stores officially participate in the ...

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