A growing number of retailers are rejecting products or levying hefty chargebacks when universal product codes don't scan on the first trip through the checkout. At Kmart, checkout registers now record which products don't scan on the first pass. Repeat offenders are subject to chargebacks in excess of $100,000 per purchase order. As a result, brand marketers today are hustling to boost first-pass read rates from their 80% to 85% plateau to the 97% the grocery industry says it needs for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.