As Easter Sunday approached last week, retailers were completing preparations for what is traditionally the biggest ham holiday of the year. As late as last Monday and Tuesday, some retailers were still deciding feature prices for ads that broke on Wednesday. Most retailers contacted by SN last week predicted strong sales for the holiday, but said they were using hams mostly as a lure to get the entire holiday dinner sale. "Ham is the lead item for Easter and we will feature both bone-in ...
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