Unique and varied promotions tied to Center Store are helping retailers gobble up incremental sales this Thanksgiving season. Along with in-store promotions, chains are using their direct-mail circulars to raise awareness of temporary price reductions, seasonal gift baskets and in-store coupons. For example, A&P, Montvale, N.J., dedicated a full page of its circular to products shoppers traditionally buy at holiday time. The ad read, "Save Throughout the Holiday Season With A&P. ...

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