New England supermarkets are scoring extra points in the salty snack arena by stocking chips and salsa bearing the monikers of local college teams. The chips have gained something of a cult following among college students and alumni, in part because a portion of proceeds from sales is given to charity and the colleges. They also have given a boost to snack department profits since they are rarely, if ever, placed on sale. At least two brands of chips and salsa have made their way to store ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.