BLAINE, Wash. -- Bakery directors should switch their attention from manufacturing to marketing. So says Ed Weller, a partner in Weller Co., a food marketing consulting firm based in North Hollywood, Calif. Weller, addressing retailers at a recent conference here, urged them to carve out more time for selling by sourcing some of their products in partially finished form. The conference was a "retail retreat" sponsored by Associated Grocers of Seattle. "Forget about quality; it's already ...
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