SOLON, Ohio -- Stouffer Foods Corp. here has added a subbrand called "Extras" to its frozen pizza lineup. Plentiful Pepperoni, Seriously Sausage, Cheezier Cheese and Definitely Deluxe. Stouffer's began test-marketing the products in some Eastern and Southeastern states in April. Trade promotions, point-of-sale displays, direct-mail coupons and spot television advertising are being used to support the product introductions.
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.