NEW YORK -- After three years of sales declines, beer production increased about 1% in 1996, largely a reflection of the runaway success of microbrews and specialty beer products, according to a report released by Beverage Marketing Corp. of New York here. nly 2% of the total market. Beverage Marketing is predicting the domestic beer industry will grow from 186.6 million barrels in 1995, the last year complete figures were available, to 191.5 million barrels by 2000, an annual growth rate ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.