Promoting health and beauty care is like a board game for supermarkets. Advertising, coupons and in-store displays play key roles in retailers' efforts to maintain or increase market share. A new SN survey indicates shoppers are well aware of the promotional moves supermarkets are making, but they also still consider the competition -- mass merchants -- their primary source for HBC. For more on the
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Promoting health and beauty care is like a board game for supermarkets. Advertising, coupons and in-store displays play key roles in retailers' efforts to maintain or increase market share. A new SN survey indicates shoppers are well aware of the promotional moves supermarkets are making, but they also still consider the competition -- mass merchants -- their primary source for HBC. For more on the survey and what the results portend, see Page 43.
