BALTIMORE -- Supermarket owners are putting too much emphasis on cost-cutting, and not enough on sales, charged George Chirtea, vice president of merchandising at Supervalu, Minneapolis. Chirtea, speaking last week at the second annual Supermarket College conference here, said every supermarket owner and manager should focus on increasing the average customer purchase and getting the customer to come back regularly. While cost-saving measures have received a lot of industry attention ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.