It's no surprise to retailers that vitamins top the list of the leading private-label categories in supermarkets' health and beauty care departments. That is after one discounts cotton balls, ranked no. 1 in the Private Label Manufacturers' 1999 Private Label Yearbook. In fact, among all mass-market channels, private-label supplements represent a big and profitable chunk of sales versus the brands. Based upon shopper purchasing data tracked by The Hartman Group, Bellevue, Wash., over the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.