In 1953, frozen foods epitomized convenience. Now, 50 years later, the category needs to thaw its image as products strive to remain relevant to time-pressed shoppers. With sales basically flat except for certain pockets, frozens find themselves subject to questions not only about convenience, but compatibility, portability, taste and health, industry sources told SN. "Convenience has been the discussion," said Jim Veregge, frozen category manager at Unified Western Grocers, Commerce, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.