In response to retailers' difficulties in implementing cross promotions at store level, video suppliers are becoming more sophisticated in designing these programs.
"Where we've seen the biggest impact in supermarkets is with event marketing with large displays when there are a group of promotional partners to create some in-store excitement," said Mitch Koch, senior vice president and general manager of Buena Vista Home Entertainment, North America, Burbank, Calif.
"When properly ...
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