More words than anyone would care to contemplate have been written about the Wal-Mart effect, specifically the discounter's ability to drain shoppers' dollars from conventional supermarkets. That phenomenon, of course, is driven by the large price spread that exists between the discounter and conventional stores. But there's more to it than that. Wal-Mart prices animate buying decisions of a far larger shopper demographic than that which must count pennies. Here's an example: It was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.