NEW YORK -- Customer relationship management, or CRM, is going to play an increasingly important role in retailers' efforts to build sales, according to a study scheduled to be presented at the National Retail Federation's 2003 Convention & Expo here this week. The "Retail Horizons" report is the first segment of a three-year study being conducted by the NRF Foundation and BearingPoint (formerly KPMG Consulting), McLean, Va. The report presents data and analysis on a range of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.