NEW YORK -- Customer relationship management, or CRM, is going to play an increasingly important role in retailers' efforts to build sales, according to a study scheduled to be presented at the National Retail Federation's 2003 Convention & Expo here this week. The "Retail Horizons" report is the first segment of a three-year study being conducted by the NRF Foundation and BearingPoint (formerly KPMG Consulting), McLean, Va. The report presents data and analysis on a range of ...
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