DEERFIELD, Ill. -- While coupon distribution is decreasing for grocery brands, it's substantially rising in the health and beauty care category, according to NCH Marketing Services here. HBC coupon distribution increased nearly 16% last year. In comparison, distribution for grocery products declined by 2.7%. The findings were so significant that NCH ran the numbers three times to make sure they were correct, Charles Brown, vice president of marketing for NCH, told SN. "While grocery ...
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