ROCKVILLE, Md. -- Research involving a select group of affluent "early adopters," usually the first to embrace new products and trends, has revealed some surprising results: a return to video rental and a higher-than-expected preference for renting in supermarkets. A recent study from ChangeWave Research here showed that 32% of the respondents said their overall rentals of DVDs have increased over the past year, compared to 13% saying they have decreased their DVD rentals, and 23% reporting ...
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