CHICAGO -- Retailers may need to adopt new tactics to attract a new generation of shoppers, according to results of a consumer survey presented at the Food Marketing Institute show last week. While baby boomers and seniors understand the supermarket, and respond to traditional advertising and promotion tactics, "Generation Y is a whole different ballgame," Michael Sansolo, senior vice president of FMI, said during the Speaks presentation. These consumers, broadly defined as those under the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.