WEST LAFAYETTE, Ind. -- Consumers aren't comparing per-ounce and per-unit prices when supermarket shopping, according to a new study from Purdue University researchers here. The study was presented at the American Agricultural Economics Association in Nashville, Tenn. recently. Canned tuna fish was the focal point of the study and data was compiled from 54 supermarket regions throughout the United States. Purdue studied the 52-week period price average of three brands that shared roughly ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.