MADISON, Wis. -- A new study from the University of Wisconsin indicates that consumers are willing to pay more for specially labeled milk -- a decision which, in turn, lowers milk prices in general. Two researchers arrived at the conclusion after recording actual buying behavior during a five-year period in 12 key metropolitan markets. Jeremy Foltz, assistant professor of agricultural and applied economics and extension at UW-Madison, and Tirtha Dhar, research associate with the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.