Gerland's is not the only chain pumping up its volume of specialty food sales by marketing such foods near their mainstream counterparts. Two other retailers, who along with Gerland's participated in a study conducted by Willard Bishop Consulting, Barrington, Ill., also scored big with what is being called the "store-within-a-store" concept. The study was performed for the National Food Distributors Association, Chicago. "The racks are just a nice vehicle that gives the retailer clear-cut ...

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