WASHINGTON -- Teen milk consumption has gone up for the second year in a row in a trend dairy industry officials attribute to teen-oriented marketing projects reaching their target. Per-capita consumption of milk by teens rose from 22 gallons in 2001 to 23.5 gallons in 2002, according to NFO WorldGroup's Share of Intake Panel data. Milk has also gained in "share of stomach" among teens, meaning teens are choosing milk over other beverages more frequently. In 2001, milk's share of stomach ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.