HONG KONG -- It's no secret that China's population represents huge potential for packaged goods marketers, but as a study released last month by Nielsen SRG here documents, most products reach only a small fraction of those consumers. ailable in 64% of China's shops, while infant diapers reach only 2%. Even where products reach them, only one Chinese in 12 earns enough money ($1,000 per year) to spend on consumer goods. A key conclusion, said Everett Holmes, spokesman for SRG, is that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.