NEW YORK -- A new study has confirmed that supermarket video rentals result in significant incremental revenues for other products. Customers who rented videos spent an average of $28.87 on other products in the store, according to the study commissioned by PolyGram Video here. Of customers whose primary reason for visiting the supermarket was to rent a video, the average spent on other products was $15.61. For renters who went to the supermarket primarily to grocery shop, the average was ...
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