NEW YORK -- A new study has confirmed that supermarket video rentals result in significant incremental revenues for other products. Customers who rented videos spent an average of $28.87 on other products in the store, according to the study commissioned by PolyGram Video here. Of customers whose primary reason for visiting the supermarket was to rent a video, the average spent on other products was $15.61. For renters who went to the supermarket primarily to grocery shop, the average was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.