Digital video discs (DVDs) have arrived with all the subtlety of an elephant trumpeting in the middle of the room. Many supermarket operators have jumped aboard this trend, and many more should no doubt do so. Despite a slow start, probably occasioned by high hardware price points at first, DVDs have fully arrived on the retailing scene. Indeed, the quick run-up of DVDs in the past five years makes them the most successful entertainment software ever introduced at retail. Some estimates ...

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