MONTREAL (FNS) -- With most of the country gripped in the claws of winter for four months of the year, summer promotions are an integral part of the sales equation north of the border. For many grocers, a tie-in with a major summer event is a key ingredient in their marketing plans. Last summer, a stopover in Halifax, Nova Scotia, by the Tall Ships proved to be a promotional bonanza for Sobeys stores, according to John Keizer, vice president, corporate affairs. "We like to look at major ...
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