Retailers are gearing up for the peak beer-selling season, and putting the final touches on merchandising, promotions, displays and other plans. Strategies include a focus on in-store samplings, select package sizes and tie-ins to sporting events, according to retailers polled by SN. And there will be plenty of attention on main and secondary displays, along with in-store advertising. After all, "approximately 37% of beer is sold during the 16-week summer season, so most supermarket ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.