INDIANAPOLIS - Supervalu here this month opened its first Sunflower Market, a compact new store format that it hopes will attract more mainstream shoppers into the growing natural and organic category. Offering natural and organic products exclusively, the store is one of the first attempts by a traditional supermarket operator to enter the retail arena currently dominated by Whole Foods, Wild Oats, regional chains such as EarthFare, and independent natural food co-ops. However, during a ...

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