COLUMBUS, Ohio -- Supermarket floral operators may not have much time to track trends, but they need to know what's hot -- and sunflowers are definitely hot now. That is according to Matt Wood, a floral consultant and educator, who spoke at the Super Floral Show and Floral Marketing Association convention here last month. "The sunflower was a fad three years ago. I don't think it's a fad anymore," he said. "It's a trend. It's hung on, and it seems like it's going to hang on for a while." ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.