Supermarkets are quickly shedding their holiday focus and are already suiting up for the next big event: Super Bowl XXXVIII. Many Super Bowl parties have become events of lavish spreads, almost as important as the game itself. According to some estimates, Super Bowl Sunday is the second-biggest food consumption day of the year, behind Thanksgiving, and smart retailers are geared up to take advantage of the excitement the game generates. "As retailers, we are always looking for occasions to ...

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