CHICAGO -- A successful proactive competitive stance against a Super Kmart Center has prompted Farm Fresh, Norfolk, Va., to commit to a more aggressive position against supercenters, Michael E. Julian, the chain's chairman, president and chief executive officer, told an industry audience at Food Marketing Institute's annual convention here. After testing separate strategies at three conventional stores affected by a Super Kmart that opened in Tabb, Va., 16 months ago, Farm Fresh is moving ...

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