The supermarket industry's key to succeeding against supercenters is to pick battle areas very carefully, according to a group of consultants and observers interviewed by SN. That means supermarkets, rather than reacting to each supercenter move, need to create a vision of how they will compete, according to these executives. Among the tools in supermarket arsenals are increasing micromerchandising, stressing convenience, pursuing customer loyalty programs, pricing competitively on a menu ...

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