Club stores and supercenters have discovered what traditional food retailers have known for a long time - fresh produce can drive customer traffic. The clubs and supercenters promote fruits and vegetables, among other fresh foods, as a way to bring customers in more frequently. An official at Bentonville, Ark.-based Wal-Mart Stores declined to comment specifically on the retailer's overall produce strategy, but did elaborate on the company's interest in organics. Wal-Mart is tailoring the ...

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