CHICAGO -- The best supermarket print and broadcast ads will be recognized tomorrow, at the annual Food Marketing Institute/Women's Day Advertising Merit Awards Luncheon to be held here. Winners are:
cery Co., Westbury, N.Y.
Two-Color Merchandising: First place to D&W Food Centers, Grand Rapids, Mich.; second place to Brookshire Grocery; third place to Price Chopper Supermarkets, Schenectady, N.Y.
Four-Color Merchandising: First place to K-VA-T Food Stores, Abingdon Va.; second place to D&W Food; third place 29 Super Foods, Hopkins, Minn.; fourth place to Brookshire.
Direct Mail Flyers: First place to Mega Foods, Tacoma, Wash.; second place to Pay Less Super Markets, Anderson, Ind.; third place to Slone's Markets, Lexington, Ky.
Newspaper Supplements: First place to Price Chopper; second place to bigg's Hyper Market, Cincinnati; third place to Rainbow Foods, Hopkins, Minn.
Public Service/Customer Service/Store Image:
First place to Price Chopper, second place to Wakefern; third place to Wegmans Food Markets, Rochester, N.Y.
Magazine Advertising
First place to Star Markets, Honolulu, Hi.; second place to Rainbow Foods; third place to Stop & Shop Supermarket Co., Quincy, Mass.
International Newspaper
First place to Big Fresh, Aukland, NZ.; second place to Sobeys, Stellarton, NS, Canada; third place to Kinokuniya Co. Ltd., Tokyo.
Radio
First place to Skagway, Grand Island, Neb.; second place to Cub Foods, Stillwater, Minn.; third place to Big Y Foods, Springfield Mass.
International Radio
First place to Thrifty Food, Victoria, B.C., Canada; second place to Hiper Paiz, Guatemala; third place to FoodLand Supermarket, Bangkok, Thailand.
Television
First place to The Copps Food Centers, Stevens Point, Wisc.; second place to Beachler's Community IGA, Oklahoma City; third place to Pick 'n Save, Milwaukee, Wisc.
International Television
First place to Super Sol, Israel; second place to Greenberg, Rishon, Israel; third place to Supertiendas Paiz, Guatemala.
