Think you know shoppers? Try your hand at these questions: Question One: Two women make a shopping trip to their local supermarket. One is working full time (at least 20 hours a week) while the other works part time or not at all. Which is more likely to be interested in the store's frequent shopper program? Which would express the biggest interest in prepared foods? Which shopper requires more customer service? Question Two: Two other shoppers visit their local supermarket. One is more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.