Along with collaborative efforts, retailers are also distributing coupons on their own, without manufacturer involvement. For some, the goal is to introduce new products and services. For others, the intent is simply to drive store traffic. Albertsons, Boise, Idaho, is working with Valpak Direct Marketing Systems, St. Petersburg, Fla., as it expands -- its online home shopping and delivery service -- into additional markets, according to Michael Paul, key account executive, ...

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