CHICAGO -- Display presence is mandatory for summer beer sales, and Thursday through Sunday are the key days, according to David "Bump" Williams, senior vice president, client services and global consulting, with Information Resources Inc. here. He goes around the country asking beer/cider sellers, "How important is the beer consumer to you?" The overall average market basket is $22, based on IRI Homescan data. When beer is in the market basket, it jumps up to $54. With a craft brew, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.