As the United States continues to lead the world in growth of the wine sector, it's not surprising that supermarkets find this a strong category, along with spirits. Studies also cite the "End of the Century" effect as aiding wine and spirits consumption, which will drive the market until 2001 or 2002. The so-called "Spirits and Health" phenomenon, however, is expected to benefit wines at the expense of spirits. The white spirits continue to progress, with the demand for rum, tequila, gin ...

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