It's been quite a while since the supermarket industry first heard footfalls of discount-store operators treading with their supercenter format into the food-selling arena. And -- let's face it -- response from the supermarket industry to this significant threat has been mostly characterized by rolling out tepid fight-back strategies involving store remodels, the renewal of a customer-driven outlook, the surrender of entire nonfood categories to the discounters whenever price competition ...

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