CARMEL VALLEY, Calif. -- Supermarkets and video superstores, like Blockbuster, now account for almost 60% of the rental market, according to a report from Advanstar Associates. Rental revenues in supermarkets will total $1.7 billion in 1994 for an 18.1% market share, the company reported in its June 20 newsletter, Hollywood Aftermarket. Video superstores will do $4 billion in rental revenues this year for a 41.5% market share, the report said. The video superstores have an average inventory ...

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