Super Bowl Sunday is just around the corner with its flurry of game-watching parties -- and supermarket delis could score big sales with party trays and related trappings, industry sources told SN. Opportunities for cross merchandising, eye-catching displays and big rings pile up but most retailers have yet to grab the ball and run with it, sources said. While many supermarkets have printed up beautiful brochures, there's little in-store promotion and readiness, they said. They did note, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.