Bigger is better, as a walk through the paper products aisle suggests. Supermarkets are trading up to club- or large-package sizes in bath tissue and other Center Store categories to serve their convenience-starved customers who are used to making the same purchase at warehouse clubs and supercenters. "It's critical that you have them available, or you're not an option to shoppers," Leo Braido, sales and marketing director, Riesbeck Food, said of club sizes. "Today's customer expects to go ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.