Bigger is better, as a walk through the paper products aisle suggests. Supermarkets are trading up to club- or large-package sizes in bath tissue and other Center Store categories to serve their convenience-starved customers who are used to making the same purchase at warehouse clubs and supercenters. "It's critical that you have them available, or you're not an option to shoppers," Leo Braido, sales and marketing director, Riesbeck Food, said of club sizes. "Today's customer expects to go ...

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