CHICAGO -- In applying technology to meet the needs of its consumers, Minneapolis-based Supervalu also uses some basic psychology, said Bob Borlik, senior vice president and chief information officer for the retail/wholesale giant. That was the crux of a presentation Borlik gave at AMR Research's Retail and Consumer Goods Executive Conference at the Westin River North here March 16 to 18. Borlik's rapid-fire talk -- "Investing in Technology to Create a Better Consumer Experience" -- covered ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.