OAK BROOK, Ill. -- Supervalu's re-engineering initiative has reached another milestone with the completed rollout of electronic mail to 240 stores in the Midwest region. "We are laying down an electronic highway between us and our customers, and between us and our vendors," said O'Neill McDonald, president of Supervalu's Midwest Region, Kenosha, Wis. McDonald discussed aspects of the company's Advantage re-engineering program at a meeting here of the Merchandising Executives Club of ...

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